Albufeira Holidays Releases Statement Announcing New Offerings and Commitments for 2025 Season
Albufeira, Portugal – May 25, 2025 — Albufeira Holidays, one of Portugal’s premier travel and tour companies specializing in Algarve-based experiences, today issued a formal statement outlining its strategy for the 2025 season. With a renewed commitment to sustainable tourism, innovative travel packages, and enhanced customer service, the company is positioning itself as the top choice for international and domestic tourists visiting the sun-drenched coastline of Albufeira.
The statement, released through the company’s headquarters in Albufeira, underscores a vision of transformation in the wake of shifting travel behaviors and a competitive tourism landscape. CEO Mariana Duarte emphasized the importance of adapting to modern travelers’ needs while preserving the natural and cultural heritage that makes Albufeira a beloved destination.
“A New Era for Albufeira Travel”
In her opening remarks, Duarte stated, “2025 is not just another season—it marks a new era for tourism in the Algarve. Albufeira Holidays is proud to lead with a strategy grounded in authenticity, sustainability, and immersive experiences that truly connect our guests with the heart of this region.”
The company plans to introduce a suite of new offerings designed to enhance guest experiences. Among them:
- Eco-Adventures and Responsible Tourism Packages: These will include guided hikes through lesser-known coastal trails, dolphin-watching with licensed marine biologists, and local-led cultural workshops in rural villages.
- Curated Luxury Villas and Boutique Stays: In response to growing demand for upscale yet intimate accommodations, Albufeira Holidays has partnered with boutique property owners to offer hand-picked stays that blend elegance with a local touch.
- “Taste of Albufeira” Culinary Tours: A new initiative allowing guests to enjoy farm-to-table dining experiences, seafood preparation masterclasses with local chefs, and exclusive wine tastings at family-run vineyards in the Algarve region.
Commitment to Sustainability
One of the most notable aspects of the announcement is the company’s enhanced sustainability pledge. As part of its “Green Algarve 2030” roadmap, Albufeira Holidays aims to reduce its carbon footprint by 60% over the next five years. Immediate actions include transitioning its shuttle fleet to electric vehicles and eliminating single-use plastics across all partner accommodations by the end of the 2025 season.
The company is also collaborating with local environmental NGOs to support dune restoration and marine conservation projects. Tourists will be given the option to participate in hands-on activities such as beach clean-ups or seagrass planting sessions as part of select packages.
“Our mission is to protect what we promote,” Duarte said. “Every traveler who joins us in Albufeira should leave with wonderful memories and the assurance that their visit contributed to the region’s well-being.”
Local Partnerships and Community Impact
In an effort to stimulate the local economy, Albufeira Holidays has expanded its network of partnerships with local artisans, transport providers, restaurateurs, and event coordinators. Over 70% of the company’s supply chain now consists of Algarve-based vendors and freelancers.
João Ferreira, a surf instructor based in Praia da Galé who recently joined the company’s approved experience roster, praised the initiative. “Albufeira Holidays is giving small businesses like mine a platform to connect with travelers who are genuinely curious about local life—not just sun and sand.”
The company also announced a 10% reinvestment policy, where a portion of each booking will go toward supporting youth education programs and vocational training in hospitality for residents in the region.
Digital Enhancements for a Seamless Journey
Another major component of the 2025 strategy includes digital integration. Albufeira Holidays is launching a new mobile app, AH Connect, which allows users to plan itineraries, chat with local guides in real time, book last-minute excursions, and receive sustainability tips for responsible travel. The app also features augmented reality walking tours and a 24/7 concierge chatbot trained in six languages.
The company’s revamped website, launching June 15, will offer dynamic packaging options where travelers can create custom holiday bundles based on mood, theme, or activity level—such as “Romantic Coastal Retreat,” “Family Fun by the Sea,” or “Adrenaline Algarve.”
Customer-Centric Enhancements
Albufeira Holidays has also focused on strengthening customer service policies. All bookings now include a 72-hour no-penalty cancellation window, flexible date changes for up to 12 months, and automatic travel insurance covering health, weather disruptions, and lost baggage.
The “Albufeira Always” loyalty program has been upgraded as well, offering returning customers exclusive early bird pricing, private airport transfers, and priority access to limited-capacity excursions.
Looking Ahead
With over 150,000 visitors served annually, Albufeira Holidays remains a cornerstone of Portugal’s tourism sector. The company’s 2025 statement reflects a holistic approach to growth—one that balances innovation with preservation, and adventure with respect.
“We are not just offering holidays; we are offering meaningful experiences that echo beyond the trip itself,” Duarte concluded. “Albufeira is more than a destination—it’s a feeling, a rhythm, and a way of life. We invite the world to rediscover it with us.”